Producer: Liam Benstead

Director: Joseph Nanni

DOP: Alan Lukatela

Agency Producer: Alisa Pellizzari

Agency: The Community

The 2018 Canadian Tire Jumpstart Charities Campaign was titled “The Great Get-In-The Game Giveaway”. A series of ads featuring Wayne Gretzky, ConnorMcDavid, Jonathan Toews (US produced), and Hayley Wickenheiser were aired over social media, letting people know what experiences they could win.